Break the Stranglehold of Debt

“We are pretty much risk-averse, until we are not. Without any reason, we just jump against our better judgement.”   Therein lies today’s consumer mindset. As Iva Ignjatovic summed it up, people are leery about spending until they leap off an emotional cliff. And so, debt begins.   Ignjatovic is a marketing, strategy, leadership and business consultant who works closely with Ivana Taylor, who owns DIYMarketers, a company “committed to helping small business owners get out of overwhelm.” Together, Ignjatovic and Taylor considered why people have large personal or business debt and what can be done about it. Individuals and…...