Neuro Marketing and the Future of Advertising

The world today is far more technologically and scientifically advanced than at any time in the past. Therefore, it shouldn’t be surprising that marketing techniques are also becoming more and more advanced. ​ Neuro marketing is probably the most cutting-edge and scientifically rigorous method of marketing that exists today. Erica Dube describes the method as follows, “Utilizing fMRI [functional magnetic resonance imaging] involves using a powerful magnet to track the brain’s blood flow as subjects respond to audio and visual cues. This allows examiners to access a deep part of the brain known as the ‘pleasure center’ and lets marketers…...