Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying to recover from their own missteps. Developer and digital manager Jean-Yves Agnissan put a premium on the believability of people and brands. What should come naturally is not always an easy proposition, which he explained during an Africa Tweet Chat. “In today’s corporate environment, you depend on brand credibility to reach and influence your target markets,” Agnissan said. “These motivate your customers to purchase and engage with your brand. But establishing online credibility for a brand can be difficult…....
Business Success Starts with Credibility
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