Tips for Creating a Bold Brand Image

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics — but, a brand is so much more than that. Marketing guru Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A brand identity or image, then, is the face of a brand and its visual representation of the aforementioned ideas. Thus, bold branding can…...