Tech Injects Data Into Branding

Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to see entrepreneurs in person just like the brands they see online. Sprinkle in technology, and branding is even more imposing. As one expert stated, branding is not just about getting your target market to select you over your competitor. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. Phelix Juma is one such problem solver. The noted electrical and telecommunications engineer co-founded and directs both Patika and…...