Influencers Perform in the Spotlight

Influencer marketing is a game of standing out. The result is a memorable — and credible — connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or online, the public relations and marketing strategist leaves no influence on the table. Together with digital marketing expert Madalyn Sklar and Nick Martin of social media management company Hootsuite, Urbaniak looked at how to use influencers and leave good, lasting images. Most of those who are online create impressions through their Twitter profile. Martin said there are things people can do right now to make…...