Employing LinkedIn is Job 1

LinkedIn inspires love-hate relationships. Users swear by it or swear at it. Those in the middle simply don’t use it. Jeff Sheehan is a user — a power user. That’s part of his job. He provides social media and strategic marketing strategies and tactics to companies, nonprofits and professionals to increase exposure, lead generation and engagement to help facilitate revenue growth. Sheehan talked with Twitter, Facebook, Youtube and Linkedin entrepreneur Carol Stephen about LinkedIn in general, including what to do before becoming active on the platform. From the start, get a passing acquaintance of what LinkedIn is about, but don’t…...