Listening to others pays dividends

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade, Marshall Kirkpatrick learned his lessons as he grew from a single focus of chasing links to truly listening and reacting to what others think and say. Today, Kirkpatrick is vice president of influence, analyst relations and competitive intelligence at Sprinklr, a leading platform for analyzing modern communication channels. He talked with Nick Martin of social media management company Hootsuite and digital marketing expert Madalyn Sklar…...