Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has become an industry leader after founding IdeaBiz Digital Marketing and Public Relations. During an Africa Tweet Chat, she explained why customer service is crucial for success. “Customer service is not just about the management of feedback from your target audience and existing base,” Nakalonga said. “It’s creating one voice for how your reviews, complaints and compliments are handled throughout all the social media platforms used…...
Take charge with your best face forward
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