Ready or not equals success or failure

As if business owners did not have enough to worry about, hit them and the rest of the world with a pandemic. This is the unexpected on a grand scale. “The thing about unplanned events is that too few companies actually plan for them,” said Tim Minahan, executive vice president of business strategy and chief marketing officer at Citrix. His biggest concern is the power of business continuity and remote work practices. Together, they help companies to rapidly respond to today’s crisis and capture new business opportunities in the future. “The gravity of what’s happening today has thrust the challenge…...