How to think about Disruption

Every startup is trying to disrupt. The common belief is that something can be created that will alter people’s behavior, change a market, and trigger new usage. Every startup is looking for that shift. Let’s start with a statement. I personally do not believe in disruption as a shift, I believe in technology trends and market evolution. I do not think that disruption occurs quickly and rapidly like magic. If you created a technology startup, you might believe that what you are building can permanently change things. You see that market problems are poorly addressed, and you think you can…...