Personalization: The power of a weary smile

Personalization has conquered the market by employing a few basic psychological mechanisms married with technological capabilities. Although people grow hypersensitive about protecting their privacy, they then turn around and readily share their digital data and intimate life stories allowing brands to use such information to build lasting relationships with them. We help brands examine us and peer into the deepest recesses of our minds. Personalization would never happen without our willingness to share private content, our thoughtless consenting to the processing of data and our conviction that our personal uniqueness should be met with equally unique products and services. Algorithmic…...