If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. “Algorithms are everywhere in marketing,” said Melissa Drozdowski, director of social media at marketing and brand-builder company, Interprose. “Artificial intelligence and marketing are not only a good fit, you’re likely already intersecting with AI in marketing daily, but may not realize it.” Talking with social media manager, blogger and author, Carol Stephen, Drozdowski explained that AI in the form of algorithms appear everywhere in marketing, public relations, social media, advertising and copywriting. “Look at Facebook,” she said. “You can…...
AI is surprisingly smart right under your nose
3 min read