Think Global, Act Local: 4 Keys For Startups To Expand Into New Markets

You are a startup that has done fantastic in your home market. Congratulations. Can you repeat it in new markets? This post focuses on how to think it through, focusing on 4 critical levers. 1) Metrics — GDP and per capita income (GDP divided by population) are highly quoted statistics, partly because they are easier to measure and calculate. But they have significant limitations since they ignore how much you can really buy in a country and how much the income distribution varies. For instance, PPP ie purchasing power per parity shows a vastly different reality: Just this single metric…...