Digital Health 2.0? The Next Generation Of Startup Business Models

At Tau Ventures, these are three principles we continue holding as generally true: i) In healthcare typical sales cycle to get a true recurring contract are 9-18 months ii) Once you get a contract it’s hard to displace you i.e. there is inertia ii) Markets are huge and large enough for multiple winners, go to market are the big challenge The time-tested business model for digital health startups has been around the 4Ps i.e., Patients, Providers, Payors, Pharma. But as digital health is maturing as an industry we are seeing increasingly traditional business models evolve and new ones becoming viable…....