The COVID-19 epidemic is the most recent cause to change many businesses’ marketing perceptions, prompting them to turn to augmented reality (AR) and virtual reality (VR) as solutions that allow customers to interact with a product or service safely and enjoyably. At first, adoption of this was challenging in any case because shoppers could go to a brand’s physical store and see the product’s catalog in person. That was true until the epidemic occurred, and its restrictions prevented people from visiting stores and socializing with workers and other customers. These aspects welcomed AR and VR technology into customers’ lives, providing…...
VR Technology to Reinvent Social Media Experience
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