Marketing

Go To Market – 3 Ways Startups Can Hack It

At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk...
Amit Garg
Mar 7, 2022 2 min read

Fintech Diversity Radar: Tracking Gender Equity Industry-Wide (and Glo...

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new...
Dara Tarkowski
Oct 7, 2021 5 min read

YouTube Attracts a Whole New World to Your Special Brand

Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before,...
Jim Katzaman
Sep 16, 2021 4 min read

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Jim Katzaman
Jul 29, 2021 2 min read

Doing Right Things First Pays Off In the Long Run

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
Jim Katzaman
Jul 5, 2021 5 min read 262

Why Data-Driven and Technical Marketing Outperforms Traditional Social...

When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social...
Christoph Leitner
Jul 2, 2021 2 min read

Live Streamers Score Highest With Clear Calls to Action

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
Jim Katzaman
Jun 24, 2021 5 min read
Woman wearing sunglasses looking through a magnifying glass

Be Sure People Trust Your Brand As the One for Them

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help...
Jim Katzaman
Jun 8, 2021 2 min read
Person typing on a laptop.

Effective SEO Tells Everyone How Well You Connect With People

Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and...
Jim Katzaman
May 28, 2021 3 min read
Laptop and monitor on a desk

Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
Jim Katzaman
Apr 9, 2021 2 min read

A Simple, Brilliant Business Lesson from David Ogilvy

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it,...
Eddie Becker
Mar 17, 2021 2 min read 118

Selling encyclopedias door-to-door taught me 5 crucial facts about sel...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
Cynthia Wylie
Mar 10, 2021 5 min read 434

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