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Small Business

Lockdowns Spawn New Business Models – A New Era in Work and Trad...

Both regular workers and management theorists have been wondering what work, shopping and consumption will be like once the lockdowns are...

Norbert Biedrzycki

Jan 20, 2022 6 min read 140

There are four different stages in a company’s life cycle

What’s the impact on financial analysis? A due diligence is boring because it’s always the same. It’s a standardized procedure. After...

Jan Mozer

Jan 18, 2022 2 min read 157

Woman wearing sunglasses looking through a magnifying glass

Be Sure People Trust Your Brand As the One for Them

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help...

Jim Katzaman

Jun 8, 2021 2 min read

Synthetic Equity — Pros > Cons For Startups?

In the US, limited liability corporations (LLCs) are a recent phenomenon — Wyoming pioneered them in 1977, the IRS issued comprehensive...

Amit Garg

Jan 24, 2021 2 min read 245

4 Money Management Tips for First-Time Entrepreneurs

Over 82% of business failures occur as a result of financial mismanagement and cash flow issues. Starting a new business venture...

Patricia Sanders

Oct 23, 2020 2 min read 229

An essential GTM change strategies in the Post pandemic economy

Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...

Balakrishna V

Aug 11, 2020 3 min read 347

How Working From Home Increased My Productivity

Stories of success, anguish and the internal state of affairs from a “self-proclaimed” productive human Working from home really brought out...

Agustinus Theodorus

Jul 29, 2020 4 min read 289

How to protect your small business during the corona virus outbreak

It is undeniable that the effects of the coronavirus outbreak are becoming worse for humankind. But the pandemic causes considerable damage...

Patricia Sanders

May 5, 2020 4 min read

Why Communications is Critical to Pivoting Your Business

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...

Cynthia Lockrey

Apr 28, 2020 2 min read 123

Unleash the superpowers of soft skills

Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, “life skills are the power...

Jim Katzaman

Apr 27, 2020 3 min read 249

In Search Of the Vanishing Human in HR

Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away...

Jim Katzaman

Jan 8, 2020 6 min read 751

How do Amazon’s Premium Shipping Options Compare to Other eCommerce ...

Online shopping continues to grow as a percentage of overall sales and each major retailer and platform is looking for ways...

Mike Begg

Dec 12, 2019 3 min read 131

How to know your price is right

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty...

Jim Katzaman

Dec 5, 2019 6 min read 254

WordPress Features That Will Help Your Business Website

When creating a website for your business, it is important to be familiar with the platform you are working on. Those...

Ainsley Lawrence

Nov 23, 2019 2 min read 117

5 Inexpensive Branding Strategies for Small Businesses

When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP....

Sophia Turing

Sep 19, 2019 2 min read 374

Simple Sales Funnels Yield Big Results

Sales funnels need not be complicated. Indeed, Kat Sullivan contends that these marketing channels used to direct sales are simple. She...

Jim Katzaman

Sep 15, 2019 5 min read 690

Tips for Creating a Bold Brand Image

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...

Ainsley Lawrence

Aug 25, 2019 5 min read 328

Brands Draw Attention with Paid Media

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...

Jim Katzaman

Aug 2, 2019 2 min read 287

Data Tells the Tale of Digital Marketing

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...

Jim Katzaman

Jul 21, 2019 2 min read 153

Instagram Surges to Greater Heights

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...

Jim Katzaman

Jul 3, 2019 5 min read 159

Use These Proven Strategies to Scale Your Startup

Congratulations on launching your startup! Hopefully, you have survived the initial phase and your business has taken off successfully. Now, it...

Dave Schneider

Jun 27, 2019 4 min read 114

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