Utilizing the potential of Social media for Digital marketing

With an excess of 4 billion people using the Internet, more than 50% of the World’s population is online. The smart phone revolution has given accessibility of numerous social media platforms to the people in the palm of their hands. These platforms have not only become popular as socializing tools but as digital marketing launchpads. Recent statistics show that 68% of people use their cell phones for Facebook, while a staggering 86% get on Twitter from their mobile devices. Social media usage has in fact become synonymous with the use of Internet. Facebook alone has more than 1.5 billion profiles!…...