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Social Media

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...

Jim Katzaman

Jul 29, 2021 2 min read

Live Streamers Score Highest With Clear Calls to Action

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...

Jim Katzaman

Jun 24, 2021 5 min read

Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...

Jim Katzaman

Apr 9, 2021 2 min read

Gain Data from Each Conversation

Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...

Jim Katzaman

Feb 10, 2021 4 min read 122

Valuable lessons lead the way to digital success

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...

Jim Katzaman

Oct 8, 2020 3 min read 157

AI is surprisingly smart right under your nose

If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...

Jim Katzaman

Aug 14, 2020 3 min read 293

Why Is the news making you anxious?

Consider these headlines from July, 21st, 2020 Case Numbers are far higher than reported in parts of U.S, C.D.C Says-NYtimes Armed...

Dave Rauschenfels

Jul 31, 2020 3 min read 122

How to shield personal data from evil doers

Digital privacy is practically a misnomer. The list of companies not hacked seems shorter than those attacked. Dentin Waweru might not...

Jim Katzaman

Jul 28, 2020 4 min read 124

Libra may be the end for Facebook: Part 2

Facebook’s choice to issue a centralized, semi-anonymous, permissioned token (Libra) is puzzling. First, Facebook’s understanding of the concept of modern money...

Mike Hassaballa

Apr 21, 2020 2 min read 263

5 Steps to Communicating in a Crisis

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...

Cynthia Lockrey

Apr 12, 2020 3 min read

Libra may be the end for Facebook – Part I

In 2019, Facebook crossed a red line. The company announced the Libra project. Before digging into Libra, let’s get a very...

Mike Hassaballa

Mar 14, 2020 3 min read 260

Take charge with your best face forward

Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and...

Jim Katzaman

Mar 1, 2020 2 min read 145

Turn hobby showcase into money maker

Most people use their website as a hobby. Making money online is beyond their wildest dreams. This is where dream maker...

Jim Katzaman

Feb 14, 2020 6 min read 197

Silhouette of woman holding hat in blue and gray nebula

Trending superstar tells all

When you trend on Twitter, you’ve struck a nerve that reverberates throughout your audience and beyond. The goal is to trend...

Jim Katzaman

Feb 13, 2020 4 min read 219

Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money...

Jim Katzaman

Feb 6, 2020 3 min read 124

Podcasting: A New Secret Sauce To Your Marketing Buffet

Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages,...

Ashok Sharma

Dec 18, 2019 6 min read 168

Strong Connections Create Social Impact

Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength. Timothy Macharia...

Jim Katzaman

Nov 22, 2019 3 min read 206

Strong Brands Fly with Eagles

Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media...

Jim Katzaman

Oct 9, 2019 2 min read 347

Video Snaps Picture-Perfect Content

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments...

Jim Katzaman

Oct 6, 2019 3 min read 220

Collaboratively Label Tweets the Easy and Free Way

If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow...

Tony Tonev

Oct 1, 2019 2 min read 111

Reputation Reflects Your Reality

Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character...

Jim Katzaman

Sep 21, 2019 3 min read 228

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