Give customers reasons to cheer you on

3 min read

Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth – will determine if a startup survives. Simply put, if you’re in business, you must have customers. Think of the 80-20 rule. Ideally, spend only 20 percent of your effort retaining clients, and continually build that base. That makes good client relationships the core of any business. “Understand the client first,” Anne Kedi Siade said. “To build a relationship with an individual, you need to know him. What are his needs, his motivations and in which way does he best…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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