So Socially Good They’re Scary

It’s never too late. That applies to yearnings inspired by a mid-life crisis as well as more sensible but off-putting notions such as jumping into social media. This is especially challenging for inward-looking – aka introvert – business-minded entrepreneurs. Winnie Sun, Bethany Bayless and Beth Staub each reluctantly stepped out of their company comfort zones and are now “slaying it” socially whether by Twitter, Facebook, podcasts and elsewhere. Collectively, they find social media good – and essential – for business. Sun calls herself a “wealth whisperer.” A contributor to Forbes, CNBC and Good Day LA, she is one of the…...