How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his company, Sparks, based on a mix of media products, advertising and video production, and influencers – all relying on the magic of telling tales. At the heart of a business such as Onyango’s is the brand capitalizing on humanizing to beat digital marketing’s products and services, which he described during an Africa Tweet Chat. “It’s simple,” Onyango said. “You find that brands only or majorly…...
Humanizing triumphs over digital marketing
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