Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing. Interactions might be people to people, people to chatbot, or – in a brave new world – bot to bot. “Conversational marketing is simply the idea that people like to have some kind of interaction with business before taking the decision to purchase something,” Biz Paul said. “This type of marketing is two-way and interactive.” In his own chat with internet marketer and entrepreneur Madalyn Sklar, Biz Paul considered…...
Conversational marketing is the word
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