Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another sort of sport: artificial intelligence. He sees brands having a choice between embarking on a new era driven by AI or getting stuck in the past. Ngare contends that including artificial intelligence in digital marketing strategy means a higher return on investment. “Private-label competition is nothing new,” Ngare said. “It will be interesting to see how this plays out in voice commerce, where the retail experience is guided by AI owned by the makers of private labels. “All of…...
AI animates marketing returns
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