260 million people endorse LinkedIn

4 min read

Saying “LinkedIn” brings a mixed response. Is it a social network? A job-search site? Great for professional discussions? Or, as some women have unwittingly found, a place to get hit on for dates? Clarice Lin chooses to look at the good side. She helps small and medium-sized businesses with their marketing and content marketing strategies through her company, BaselineLabs. While she works in social media generally, she specifically talked with marketer, entrepreneur and speaker Madalyn Sklar about LinkedIn. Not surprisingly, Lin believes it is important for businesses to include LinkedIn in their social strategy. “Current objectives of using LinkedIn have…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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