Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva Abdoulie Fula’s chief concerns. He founded The Plug, a digital marketing and music distribution agency. He keeps his ear on more than the latest hits, which he described during an Africa Tweet Chat. “Social media listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online,” Fula said. “There’s often some confusion around what social media…...
Social media listening keeps you plugged in
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