Everyone Just Wants to be Heard

Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges — or at least they think they do. They have to crack the nut of business-to-business and business-to-consumer communication. Bryan Kramer contends that brand owners are thinking too hard rather than acting naturally. The keynote speaker and “coach of coaches” spells out his beliefs in his best-seller, “There is No B2B or B2C: it’s Human-to-Human.” He backs that up as CEO of H2H Companies, which specializes in coaching and workshops. Kramer talked with digital marketing specialist Madalyn…...