Video Snaps Picture-Perfect Content

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media and content marketer who specializes in digital marketing strategies, she talked with digital marketing expert Madalyn Sklar about building a content strategy with video. “There’s something special about video, particularly when it has you or the people you work within it,” Webb said. “Your customer gets to see you, know you and trust you.” She noted how video helps with every phase of a customer’s…...