AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm ever since human history. A century back even the ticket for a cinema was charged less for a matinee screening as compared to the usual popular evening shows. Born out of the ‘80s, dynamic pricing is now one of the most commonly used marketing techniques by several industries. Anyone old enough will remember the American Airlines’ Super Saver fares online commercial where the airline played a…...