Trending superstar tells all

When you trend on Twitter, you’ve struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why Rose Horowitz is on call as a content maven. Besides her reporting skills, she founded #WomenToFollow and manages content, social media and public relations for businesses and nonprofits.  Horowitz talked with digital marketing expert Madalyn Sklar and Nick Martin of the social media management company Hootsuite about creating valuable content that drives trends on Twitter.  Good things happen when striking Twitter gold.  “Your feed explodes,”…...