Please don’t let the data speak!

4 min read

The world of data and analytics is full of misunderstanding and misinformation. Unfortunately, a lot of this is perpetuated not just by data laypersons but by professionals of all kinds—from data scientists to vendors, to executives and advisors. It is a little frightening when we think about the fact that they are supposed to be the experts guiding those who are not. Since I sit at both ends of this professional spectrum (I am both a data scientist and an advisor), I feel compelled to address perhaps one of the most persistent myths about data: “let the data speak.” Data…...

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Michiko Wolcott Michiko is currently the managing partner and principal consultant of Msight Analytics, a management consulting firm specializing in data and analytics. Backed by 20 years of experience in analytical project execution and delivery, she has helped organizations of all sizes in the development of enterprise capability and effectiveness in data and analytics. She has led multi-national analytical consulting practices, with clients and colleagues from across the globe in financial services, media and communications, retail, healthcare, life sciences, public sector, as well as humanitarian response and disaster management, and has spoken at many industry conferences and forums. Her prior responsibilities include serving as the Lead Data Scientist at North Highland and leading the international analytics practice at Equifax as the Vice President of International Analytics. Michiko holds a Master of Science degree in Statistics from Florida State University among other degrees from Florida State University and the Peabody Conservatory of the Johns Hopkins University.

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