Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce, social media and other channels, but less focus on how to communicate while pivoting. We get it. For many of us how we delivered our business doesn’t work in the current COVID-19 climate, and likely won’t for many months to come. All businesses and organizations need to figure out how to pivot to not only stay afloat but also add value to their customers and audience…....
Why Communications is Critical to Pivoting Your Business
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