Innovation farm and a pioneer’s spirit: all organization (and you) need to still have a say in the future

“Chief Digital Officer”, “Chief Transformation Officer” are new executive roles that organizations are currently injecting in their CxOs Level, smelling opportunities behind digital innovations. There is a catch though, and most of them will fail running on the digital trail: like writers who want to publish only “ best seller”, they will always wait for the next bandwagon and they will never get the plus of early adopters. What mistake do companies often make when they plan innovation? Most companies consider innovation as a product, not as a process. This means that they focus most of their energy on finding the…...