Grab on to intelligent marketing for great results

Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning is at the heart of marketing AI. It describes the sector of machine learning concerned with algorithms, inspired by the neural networks of the human brain. Smita Poojary’s human brain has been hard at work mastering the AI field. She is a digital marketing specialist adept at business-to-business engagements. During an Africa Tweet Chat she discussed what’s smart—or not—about artificial intelligence for marketing. “AI is…...