Jennifer Kem

5 Mindset Tips to Make You a Better Marketer

4 min read

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain. This is especially important for small business owners because the direction of the business is driven by the founder’s vision for whatever growth size their dreams encompass. Yes, all of the old tools of audience avatars, advanced optics, and advertising automation serve to ensure that marketing campaigns capitalize most effectively, but without a mindset grounded in the values of sustainable success, I guarantee that these composition…...

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Jennifer Kem Jennifer Kem is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves. She’s the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts, leveraging Jennifer’s 20 years of corporate experience and her launching of multiple companies. She uses the Master Brand method in strategic consulting for emerging entrepreneurs, celebrity brands like Oprah Winfrey Network and Steve Harvey, and major corporations including Verizon, Blue Cross Blue Shield, and Bank of Hawaii. What she is most passionate about in her work today is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world. Jennifer serves up straight talk wrapped in love, because she understands entrepreneurs’ challenges: She built a retail business and became a millionaire at 32, only to lose it all in the recession two years later. She is now the successful owner of three million-dollar brand-building businesses and the mother of three children.
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