How to survive a digital tsunami?

The digital “disruption” doesn’t mean you need to radically transform your business. Becoming another Google, Amazon or Facebook is not your only option. You can survive the digital storm without giving up the traditional values ​​that have been with your company since its creation. However, you need to be able to communicate such values to the customers whose consumer experience is increasingly tied to digital culture. I will never forget meeting the founder of a footwear manufacturer who shared his thoughts with me a few years ago. He said, “Call me old-fashioned but I still believe that the key to…...