Video Creates a Moving Difference

2 min read

moving difference

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers. Twitter is a great untapped platform for video, something Lindo Myeni intends to change. The award-winning influencer, content creator, social media strategist, and speaker explained during Africa Tweet Chat how video marketing and Twitter unite for success. “It’s very important to consider that on Twitter, consumers are on the go and scrolling to discover what’s happening around the world now,” he said. “Short interesting video will do.” If…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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