Machine Learning Applications in Retail: 6 Real World Examples from Market Leaders

With the evolution of technology, consumer behavior also continues to evolve. Naturally, to stay ahead of the competitive curve the retailers need to make more rigorous use of the customer data. As the data volume is increasing at a rapid pace Big Data analytics are being utilized by retailers to use the most relevant customer insights. But over time, even gathering large volumes of multifaceted user data for analytics didn’t prove to be much useful. This is where new technologies like Artificial Intelligence (AI) and Machine Learning (ML) cane with bigger promises. Both AI and ML by focusing on learning…...