Well Planned Strategies Yield Best Returns

Today’s brands have learned to take customer behavior trends seriously. Successful businesses have well laid out strategies that get results. One of those results drivers is Timothy Ntilosanje, who earned his credentials the hard way. The design, strategy, branding and marketing expert-created his own TIMMY brand after receiving “PhD’s in-floor mopping, shoe shining and goat herding.” In an Africa Tweet Chat, Ntilosanje discussed digital marketing strategy. “That’s also known as a marketing action plan,” he said. “It details business goals, actions to achieve each goal, channels, budgets, roadmap, timelines and more.” Ntilosanje said an entrepreneur should be able to answer…...