“Hardware is hard” — there are good reasons for the saying. At least compared to software, hardware typically takes longer to build and is harder to upgrade, since there is no such thing as over the air updates. That said hardware startups can and do succeed, oftentimes against much larger and better-capitalized competitors. This post is focused on 3 key strategies to succeed, which are essentially mutually exclusive. Strategy #1: Highly Differentiated Arguably the most common strategy amongst hardware startups. Apple that made computers accessible to homes in the 1980s making or made touch the primary interface for smartphones starting…...
Hardware Startups: 3 Strategies For Succeeding
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