Theirs are Stories to Behold

Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying to convince the audience to buy your products. You share an experience and leave the decision to them. For Solomon Kershima Yateghtegh, this is the art of persuasion. He lives by it. Yateghtegh is a digital marketing strategist and founder and CEO of SKYHub Nigeria, a creative digital marketing agency dedicated to providing excellence in social media marketing, search engine marketing, search engine optimization, analytics,…...