5 Steps to Communicating in a Crisis

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us with crisis communications experience are being thrown curveballs as social media channels are flooded, the media landscape is congested and people are suffering from information overload. It can be hard to get your voice heard above the noise. Here are some crisis communications tips. 1. Stop shouting Be clear on what information you need to share, who needs to receive it, and what is the…...