Valuable lessons lead the way to digital success

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you get it wrong from the start in digital marketing, it can haunt your business forever, which Melanie Namulwany Hapisu knows well. Besides being a digital marketer, she is an advertiser, strategist and trainer. During an Africa Tweet Chat, she talked about digital marketing mistakes and how to avoid them.  Namulwany Hapisu cited the most common missteps she sees: Creating social media pages and not posting…...