CRM Data Management: Six Best Practices to Improve Data Quality

Not satisfied with your CRM data-quality? Check out these data improving practices to enhance your CRM data management and quality. For both short and long-term growth, CRM data management is extremely crucial to ensure your company maintains optimal success. With an adequate CRM software platform, marketing and sales teams are backed with necessary customer data to further increase efficiency. However, lost opportunities due to ineffective CRM data management may just be right around the corner and it can result in a devastating financial loss for companies. IBM Big Data and Analytics Hub reveals how bad data can cost US businesses…...