Engage Profitably on a Nonprofit Basis

Nonprofit groups have a challenging business model that ebbs and flows. Holiday seasons are more profitable times when their communities are in a giving mood. Organizations that lay the groundwork throughout the year will succeed in prime times, which Kristyna Torres-Cruz knows well. She is a speaker, instructor, social media-savvy entrepreneur, and nonprofit advocate. Torres-Cruz and sales and marketing expert Aaron Kilby talked about nonprofit campaigns, particularly at the end of the year. Surprisingly, for-profit companies and nonprofit groups overlap in their approaches. “When it comes to social media, nonprofit and for-profit actually should do a few things similarly,” Torres-Cruz said…....