For SEO, the words are key

Search engine optimization can be intimidating to the untrained. From the outset, it helps to get the acronym right. “That’s the first step,” Andy Crestodina said. “You’ll never be good at SEO if you can’t spell it.” If nothing else, Crestodina is good at SEO. He is a speaker, content marketer, co-founder of Orbit Media and author of “Content Chemistry: The Illustrated Handbook for Content Marketing.” Crestodina has been in the web design and interactive marketing space since January 2000. An evangelist for content marketing and ethical digital marketing, he has helped thousands of people do a better job getting…...