It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call him a professional cartoonist, what Anderson calls the best job in the world. He talked with Ivana Taylor and Iva Ignjatovic about how to add humor in different areas of your marketing. Ignjatovic is a marketing, strategy, leadership and business consultant. She works closely with Taylor, who owns DIYMarketers, a company “committed to helping small business owners get out of overwhelm.” “My sense of humor is mostly good-natured observation,” Anderson said. “I like to poke fun at things, but…...
No fooling: Marketing goes for laughs
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