Loyalty is a Simple Proposition

Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of the Wilbur Rewards digital loyalty rewards platform, LocalGiftCards.com and Smart Transactions. Formerly a banker, he is a product expert and data privacy advocate. Amid the marketplace travails, Clopton talked with Ivana Taylor and Iva Ignjatovic about what makes customers loyal to brands. Ignjatovic is a marketing, strategy, leadership and business consultant. She works closely with Taylor, who owns DIY Marketers, a company “committed to helping…...