Jim Katzaman

  • Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

       



182 Stories by Jim Katzaman

Once is Never Enough for Good Content

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience....
August 6, 2019 3 min read 261

Brands Draw Attention with Paid Media

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the...
August 2, 2019 2 min read 287

Shopping for Influencers, Buyer Beware

Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take a look at...
July 29, 2019 3 min read 371

Well Planned Strategies Yield Best Returns

Today’s brands have learned to take customer behavior trends seriously. Successful businesses have well laid out strategies that get results. One of those results...
July 26, 2019 2 min read 263

Social Leadership Cries Out for Personal Touch

Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders....
July 23, 2019 4 min read 192

Data Tells the Tale of Digital Marketing

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge....
July 21, 2019 2 min read 153

Tragic Plot Twist Opens New Chapters

The aftermath of a major life-changing event — a tragedy — would not have been how Tim Lewis wanted to change his profession. Yet,...
July 19, 2019 3 min read 216

Live Streaming Inspires Human Moments

Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she...
July 17, 2019 2 min read 202

Saving for Growth Starts Now

Easy money. Wishful and unmotivating, those words are akin to “instant gratification.” The human desire is to get something for nothing. That’s the fantasy,...
July 12, 2019 4 min read 342

Sharpen Skills with Action and Attitude

Leadership is practiced in actions and attitude more than in words. Appreciate hard work, humility and empathy. At their core, relationships drive leaders and...
July 10, 2019 5 min read 230

Instagram Surges to Greater Heights

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive...
July 3, 2019 5 min read 159

Digital Transformation is About Better Decisions

In this fast-paced digital world, connecting with, knowing and understanding your audience is invaluable to business decision making. That’s the message from digital engagement...
June 18, 2019 2 min read 400
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